How we work
Every engagement is built on locking three decisions before design starts. Shopper • Shelf • Pack.
Everything starts with a Brand Fit Check.
Is your brand ready for retail? Start with a free Brand Fit check
Twenty minutes. One honest read of where your brand stands today.
Free20-Minute Brand Fit Check
20 minutes · Video call · No feeA focused conversation to determine whether there’s a real gap and whether it makes sense to move forward.
If there’s a gap worth addressing, we’ll recommend the right next step and send a proposal within two business days. If there isn’t, you leave with more clarity than you came with.
Is this you?:A BFY CPG founder with a product in specialty or independent retail.
Preparing for a new retail channel, a buyer conversation, or a pack update.
Not sure whether your current packaging is doing the job it needs to do.
Book now.
COrE ENGAGEMENTShelf-Strong Brand Program
3 PHASES · 6–8 WEEKS · Pricing provided with recommendation.
Strategy and packaging design built together as one integrated program. Three phases, six to eight weeks. One outcome: packaging that is retail-ready in strategy, story, and structure.
Founder-direct. No account teams. No junior creatives. The same thinking that builds the strategy builds the packaging.
THREE PHASES
Phase 01 · Week 1
Brand-Strength Diagnostic
Lock your shopper profile, shelf position, and pack hierarchy. Every decision in this program builds on a clear creative brief. Nothing moves until the brief is approved.
Phase 02 · Week 2–3
Packaging Strategy and Architecture
Translate the brief into structural packaging decisions. Format, unit count, transit protection, product window, callout hierarchy. Every structural decision resolved before design begins.
Phase 03 · Weeks 3–6
Retail-Ready Design
Strategy becomes packaging. A retail-ready system designed to speak to your shopper, scale across all SKUs, and hold up in production. Closes with a one-page brand snapshot for distributor sales teams and buyer presentations: shopper profile, shelf rationale, key claims, and why the brand belongs in the set.
You get:Locked shopper profile, shelf position, and brand strategy platform
Messaging hierarchy and brand narrative
Retail-ready packaging design across all SKUs
Press-ready files for production
Asset files for buyer submission
One-page brand snapshot for distributor and buyer use
Is this you?:Entering a new retail channel or expanding an existing one
Strategy and packaging need to be aligned before your next buyer conversation
Ready to make decisions, follow a process, and do the work between sessions
Ongoing / fractionalMonthly Brand Sessions
1 SESSION · 60 MINUTES · MONTHLY FIXED FEE · 3-MONTH MINIMUM
One focused session per month. A clear-eyed review of how your brand is performing against the shelf and shopper context you've established, what's drifted, what needs attention, and one prioritized action for the month ahead.
Each month you get:A brand performance review against your established shelf and shopper position
Gap identification with context, not just a list
One clear, prioritized action for the month ahead
Is this you?:Shelf-Strong Brand Performance Program completed and active in retail
Brand is in market and you want a regular outside read on how it’s holding up
Prefer ongoing strategic support to scheduling engagements reactively
We lead the process.
Sessions are structured, time-bounded, and outcome-driven. Each one ends with locked decisions, not open questions.
You do the work between sessions.
The thinking you bring to each session determines the quality of what we build together. Come prepared with decisions, not just opinions.
What to expect
Decisions stay made.
A decision made in one session does not get re-opened in the next. That discipline is what keeps timelines tight and work on track.
Scope is fixed.
What is agreed at the start of an engagement is what gets delivered. Work outside that scope is discussed, scoped separately, and billed accordingly. No surprises in either direction.
Start with a Brand Fit Check.
Twenty minutes. One honest read of where your brand stands today.